🪶Branding Audits for Small Businesses

Branding isn’t just colors and logos.
It’s how your business feels when people find you for the first time.

Strong branding helps you:

• Attract the right clients
• Build trust with strangers
• Clarify your story and purpose
• Create a consistent presence across every platform
• Feel confident and proud when you show up online

Most small businesses don’t need a full rebrand.
They need direction.

A Branding Audit gives you that direction.

Why Branding Matters

What You’ll Learn From Your Audit

Simple, honest insights about:

• How your logo and visuals are working for (or against) you
• How consistent your brand feels across your website and social media
• Whether your tone and messaging match your personality
• What’s confusing your audience
• Where you can refine your image for better trust and connection
• How to elevate your look without redesigning everything

You’ll walk away with clarity, confidence, and a creative path forward that feels possible.

Branding Mood Boards, Templates & Swipe File

Mood Board Previews, Facebook Background, Simple Brand Comparison

Choose Your Branding Audit

Two options.
Both small business friendly.
One deep dive.
Both crafted to help you grow with clarity.

🪶Branding Audit Kit

(Light brand refresh with clear direction)
Promo 349 USD | Regular 449 USD

Timeline
Delivered within five business days after your direction is approved

Consultation
One thirty minute discovery call
One brand direction draft email with three creative directions
One thirty minute review call

Support
Thirty days of friendly email support

Brand Identity Snapshot
One logo and submark review
One color and typography suggestion list
One website and social aesthetic review
One consistency score
One tone and messaging check
Simple, clear improvement suggestions

Brand Direction Draft
Three creative directions
Each direction includes one suggested typeface
One recommended color vibe
One simple Canva logo mockup
Client chooses one direction
That direction is refined into one polished Canva logo

Moodboard and Visual Direction
Six to eight curated visuals
Photography cues
Color feel
Layout inspiration
Brand personality alignment

Competitor Snapshot
Three competitor snapshots
Color and style comparison
Tone and visual notes
Opportunities to stand out

Simple Canva Templates (5)
One Instagram or Facebook post template
One business card
One email signature
One Facebook cover
One thank you card

Mini Brand Voice Guide
One light voice direction
Three tone traits
Ten caption prompts

Deliverables Format
One Brand Identity Snapshot
One moodboard
One refined logo
Five templates
Google Drive folder
Email summary of next steps

🪶Branding Amplifier Audit

(A deeper brand clarity and visual elevation experience)
Promo 1,250 USD | Regular 1,495 USD

Timeline
Delivered within ten business days after direction approval

Consultation
One thirty to sixty minute discovery call
One brand direction draft email with three refined directions
One thirty to sixty minute review call

Support
Thirty days of friendly priority email support

Brand Identity Report
One visual identity review
One logo and submark assessment
One color and typography review
One website and social presence review
Clarity and trust building notes
Tone and messaging alignment
Brand personality scoring
Simple consistency suggestions

Brand Positioning Notes
One brand promise outline
Audience alignment notes
Core emotional themes
Differentiation ideas
Simple brand story outline

Brand Direction Draft
Three refined creative directions
Each direction includes type pairings
Color story
Tone suggestions
One clean Canva mockup per direction
Client chooses one direction
Refined into one polished Canva logo and one simple submark

Visual Direction Pack
Eight to twelve curated visuals
Photography cues
Texture ideas
Color story
Typography suggestions
Simple hierarchy for headings and subheadings
One refined logo mockup
One submark idea
Usage notes

Competitor Brand Review
Three to five competitor snapshots
Color and tone comparison
Visual strengths and gaps
Opportunities to stand out

Content and Voice System
One tone map
Three to four messaging pillars
Three tagline ideas
Five to seven personality keywords
Ten to fifteen caption prompts
Content consistency notes

Refined Canva Templates (5)
One Instagram or Facebook post template
One business card
One email signature
One Facebook cover
One thank you card

Thirty Day Brand Roadmap
Quick wins
Priority tasks
Do and do not list
Visual consistency checklist
Content alignment checklist

Deliverables Format
One Brand Identity Report
One Visual Direction Pack
Five refined templates
One Brand Roadmap
Google Drive folder
Email summary of next steps

All prices listed in USD. Creative Sparrow is a Canada based digital studio serving clients across North America.

Pair your branding audit with a website SEO audit to strengthen both your visual identity and your visibility.

Small Business SEO Audit
A beginner friendly audit that checks your site’s health, speed, mobile experience, content gaps, and keyword opportunities. Perfect if you want to clean up the basics and boost your local search presence.

Growth Accelerator SEO Audit
A deeper, more strategic SEO audit that analyzes performance across Canada and the US, uncovers high value keywords, reviews competitors, and gives you a ninety day roadmap for measurable growth.

Why pairing the two works so well:

Branding shows people who you are.
SEO helps people find you.

Together, they create a powerful foundation for growth.
A clear brand builds trust the moment people land on your site, and strong SEO brings the right people to your door in the first place.

If your visuals are polished but your search presence is weak, your audience can’t find you.
If your SEO is strong but your brand feels unclear, your audience won’t convert.

Branding + SEO creates the balance every small business needs:
visibility, consistency, and trust.

Frequently Asked Questions

How do I know which audit is right for me?
The Branding Audit Kit is perfect for small business owners who want clarity and simple direction.
The Branding Amplifier is ideal if you want deeper strategy, positioning, and a more complete identity upgrade.

Will you create a full logo or rebrand?
You will receive three brand direction concepts with simple mockups. These are used to guide color, typography, mood, and templates. Full logo design or full rebranding is available as a separate service.

How long does the process take?
Five to ten business days depending on the package.
Timing begins after you choose your brand direction.

Why are your prices in USD if you are in Canada?
I work with clients across Canada and the US, and USD keeps pricing consistent and simple for everyone. If you are in Canada, your card provider will convert the amount automatically.

Do you offer payment plans?
Yes. Reach out anytime for flexible options based on your project.

Ready to feel proud of your brand?

Choose the audit that fits your goals and let’s create something beautiful, clear, and true to who you are.