A Light, Confident Brand Refresh for Small Businesses

Your brand should feel like you.
Warm. Clear. Consistent.
Something you’re proud to share wherever you show up online.

If your logo feels outdated, your colors don’t match across platforms, or you keep saying “something feels off,” this light branding audit gives you calm, clear direction and a polished identity you can move forward with.

Tiny wings. Big wins.
Let’s bring your brand together in a way that feels simple and true.

CTA: Let’s Audit This Bird’s Nest

Hero Image Suggestion
A sparrow perched beside color swatches and a simple Canva-style logo mockup.
Alt text: “A sparrow with branding elements representing a small business brand refresh.”

🪶 Why a Branding Audit Matters

Your brand is the first thing people feel when they find you.
Not just what they see, but the tone, the colors, the energy, the presence.

A branding audit helps you:

• bring your visuals into harmony
• refine what you already have
• make your identity feel intentional
• build clearer trust and connection
• feel proud of the way your business shows up

You don’t need a full rebrand.
You just need direction.

🪶 What You’ll Learn

This light audit gives you clarity on:

• how your visuals are working
• where consistency is breaking down
• whether your logo still supports your brand
• how your colors and fonts feel together
• how your brand is coming across
• what’s confusing your audience
• what simple improvements will have the biggest impact

It’s clarity, not complexity.
A refresh, not a rebuild.

🪶 Who This Is Perfect For

This audit is made for:

• small business owners who want a cohesive identity
• entrepreneurs tired of mismatched visuals
• service providers ready for a polished upgrade
• anyone who wants brand clarity without a full rebrand
• businesses who outgrew their quick DIY logo
• owners who want to feel “put together” online

If you want a brand that feels consistent and confident, this is for you.

🪶 What This Is Not

To keep expectations clear:

• this is not a full custom rebrand
• this is not multiple rounds of logo exploration
• this is not deep branding strategy
• this is not custom illustration or vector logo development

This is a light, friendly, Canva-based refresh that brings harmony to what you already have.

Perfect for small businesses.

🪶 What’s Included

Consultation

One thirty minute discovery call
One brand direction draft email with three creative directions
One thirty minute review call

Brand Identity Snapshot

One logo and submark (icon) review
One color and typography suggestion list
One website and social aesthetic review
One consistency score
One tone and messaging check
Clear improvement suggestions

Brand Direction Draft

Three creative directions
Each includes one suggested typeface
One recommended color vibe
One simple Canva logo mockup
Client chooses one direction
That direction is refined into one polished Canva logo

Moodboard and Visual Direction

Six to eight curated visuals
Photography cues
Color feel
Layout inspiration
Brand personality alignment

Competitor Snapshot

Three competitor snapshots
Color and style comparison
Tone and visual notes
Opportunities to stand out

Simple Canva Templates (5)

Instagram or Facebook post
Business card
Email signature
Facebook cover
Thank you card

Mini Brand Voice Guide

One light voice direction
Three tone traits
Ten caption prompts

Timeline

Delivered within five business days after direction approval

Support

Thirty days of friendly email support

🪶 How It Works

Step One Book your audit
Step Two Complete your short intake
Step Three Thirty minute discovery call
Step Four Receive your brand direction draft
Step Five Choose your direction
Step Six I refine your new logo and moodboard
Step Seven Thirty minute review call
Step Eight Receive your brand files
Step Nine Enjoy thirty days of email support

It feels light, calm, and simple.
No overwhelm.

🪶 A Small Bonus

You’ll also receive one simple Brand Consistency Checklist to help you keep everything aligned across all platforms.

🪶 Creative Confidence Promise

If your direction draft doesn’t feel aligned, we will adjust the direction together before your final logo refinement.

You’re supported every step of the way.

🪶 Want to Strengthen Your Visibility Too?

Pair this with the Small Business SEO Audit for a complete identity and visibility refresh.

Branding shows who you are.
SEO helps people find you.
Together, they create powerful trust.