🕶️Performing a website audit like a boss

If your website were a bird, would it soar… or smack into a window?

Most small business owners don’t realize their site is quietly losing them leads. It's not because of bad design, but because something deeper is off. Broken links, slow loading, weak SEO signals… all the little cracks that make Google (and your audience) hesitate to trust you.

Running a website audit like a pro isn’t just about data, it’s about finding those hidden opportunities for growth. And once you know how, it changes how you see your online presence forever.

🔍 What is a website audit

(and why it matters)

A website audit is a full health check-up for your online home. It looks at everything from SEO performance and content structure to user experience and brand consistency.

Think of it like a wellness check for your business, except instead of checking your pulse, we’re checking your bounce rate.

When done right, an audit helps you:

Find SEO leaks (like missing alt text or weak internal links).

Spot UX friction that stops visitors from converting.

Evaluate site health: performance, loading speed, and mobile-friendliness.

Uncover brand inconsistencies that erode trust.

And yes, even the pros do these regularly.

🧠 How to Run a Website Audit Like a Pro

(Step-by-Step)

1️⃣ Start with the Data

Use a tool like Google Search Console or Ahrefs to review:

Top-performing pages (and why they rank).

404 errors or crawl issues.

Site speed metrics.

👉 Pro Tip: The keyword “website SEO audit” is your starting point. It’s not hype, it’s the framework for analyzing how well your content aligns with your target searches.

2️⃣ Check Your Technical SEO Health

This is your “engine check.” Run a site health scan to catch:

Broken links 🧩

Redirect loops

Missing meta titles or duplicate tags

Slow-loading images

If you’re using WordPress, install Site Kit by Google or Rank Math SEO. Both give you a snapshot of your site’s performance in seconds.

3️⃣ Review Your On-Page Content

Here’s where most small businesses fall short. Your content should:

Use primary and secondary keywords naturally.

Include clear calls-to-action.

Be structured for readability (short paragraphs, headings, lists).

Try comparing your top blog post against your competitors. Are you answering the same questions or better ones?

4️⃣ Evaluate User Experience (UX)

Ask yourself:

Can someone find what they need in 3 clicks?

Does it look and feel like your brand?

Is it easy to contact you?

Even a beautiful website can fail if the navigation feels like a maze. A website performance check will show you where users drop off. That’s gold for optimization.

5️⃣ Summarize & Prioritize Fixes

Don’t fix everything at once. Focus on what impacts conversion and ranking first:

Technical SEO issues

Core web vitals

On-page content optimization

Mobile experience

The rest can follow. Like feathers in a nest; layer by layer.

💡 Real Talk: When to DIY vs. When to Call a Pro

If you love digging into analytics and tinkering with your site, go ahead and try a mini-audit.

But if the thought of diving into crawl errors makes you want to fly south for the winter, that’s where I come in.

At Creative Sparrow, my Comprehensive Website Audit gives you:

A custom SEO + UX report card

Practical fixes (carefully used jargon)

A roadmap for better rankings and happier visitors

📍 Available across Canada and the USA.

✨ Next Step

Want to see how your site’s really performing?
Explore my Comprehensive Website Audit or check out my Branding Audit to make sure your visuals match your message.

Written by Chrystal of Creative Sparrow. Digital Alchemist; Branding & SEO strategist helping small business owners find their voice, fix their visibility, and grow without guesswork.
If you’re also working on your brand identity, peek at the Branding Audit. it pairs perfectly with your SEO tune up.

Tiny wings. Big wins. 🪶